Al Bsharah Business Minded, Technically Inclined

CenterBeam Named Winner of 2009 Outsourcing Relationship Management “RMMY” Award


CenterBeamRecognized for Most Innovative Relationship Management in a Downturn Economy

SAN JOSE, CA – 12/02/2009

Official Press Release Here

CenterBeam, an IT outsourcing provider, was named the winner of the “For Better or For Worse” award on November 20, 2009, as part of the second annual Outsourcing Relationship Management Awards – the RMMYs – sponsored by the Outsourcing Institute and Vantage Partners. This award recognizes the service provider with the most innovative approach in helping its customers do more for less in a downturn economy.

Vantage Partners and the Outsourcing Institute established the RMMY Awards in 2008 to broaden the dialogue about the importance of relationship management in achieving value, and to raise the bar for the industry. “Effective governance and relationship management is what sets apart the outsourcing deals that deliver the greatest value from those that fail,” said Danny Ertel, a founding partner of Vantage Partners. “Many providers have learned that it takes more than a few good people to manage a complex relationship to its full potential. The RMMYs shine a much-needed spotlight on those providers that have gone beyond ‘talking the talk’ to actually investing in developing the skills, processes, tools, and metrics to manage relationships effectively.”

“CenterBeam has quickly become an integral and trusted part of the SEMI IT team and helped accelerate our cost reduction initiatives,” states Gil McInnes, CIO of SEMI. “What has impressed me most about our relationship with CenterBeam is their collaborative approach and willingness to bear the risk of our relationship with a short term contract where they are literally earning our business every day. We benefit from a consistent level of IT service and support that allows us to scale up or down on a monthly basis to match our employment levels.”

As the category’s inaugural recipient, CenterBeam was recognized for its ability to help its customers do more with less. “From its short-term contract, to its scalable services and fee structure to its collaborative relationship management approach, CenterBeam’s model impressed the RMMY judges with its ability to incorporate the flexibility needed to stay in step with its clients evolving business conditions, as well as the natural evolution of technology,” states Frank Casale, CEO of The Outsourcing Institute. “CenterBeam provides a noteworthy example of how a world-class managed service provider can partner with its clients for shared success, and certainly something we would hold up for other outsourcing firms to aspire to.”

Winners will be formally honored at an award ceremony as part of the Outsourcing Institute’s “Outsourcing 2.0 Roadshow” on December 3, 2009 at the New York offices of Morrison & Foerster. They will also be promoted at “Outsourcing 2.0 Roadshow” events throughout 2010, and be showcased on For more information and to register for the Roadshow series and event for winners, please visit:

About CenterBeam
CenterBeam is an award-winning managed IT services provider with a rich service portfolio including PC management, hosted Microsoft® Exchange email, helpdesk support, and network and server management. CenterBeam’s focus is providing mid-sized businesses with Fortune 500-class IT management and services for a fixed monthly fee. CenterBeam’s partner designations include: Intel® Certified – Powered by SpikeSource®, Microsoft® Gold Certified Partner, Cisco® Silver Partner, Citrix® Certified Partner, Juniper® Elite Partner, VMware® Authorized Consultant (VAC), and VMware VIP Enterprise Partner. For more information, visit

About Vantage Partners
Vantage Partners leads the field of relationship management, building on more than 20 years of research and consulting experience with the world’s leading companies. A spin-off of the Harvard Negotiation Project, Vantage Partners helps organizations negotiate and manage their most important business relationships, with key customers, suppliers, and business partners. Vantage works with clients on specific relationships as well as on enhancing their institutional capabilities, to make effective negotiation and relationship management a repeatable process. For more information, please visit:

About The Outsourcing Institute
Founded in 1993, The Outsourcing Institute (OI), located at, is a neutral professional association dedicated solely to outsourcing. As one of the most influential and credible in the outsourcing space, OI is recognized worldwide for its intellectual capital, outsourcing practice expertise and unbiased thought leadership. OI’s commitment to innovation, along with its mission to advance the skills and knowledge of its membership, has made it the most respected and relied upon brand for the outsourcing marketplace. OI’s executive network, which is comprised of more than 70,000 professionals worldwide, looks to OI as the go-to source for outsourcing thought leadership, information and advice.

# # #


About the author

Al Bsharah

Al’s been involved in multiple San Diego startups since 1999 after leaving the Detroit auto industry as an electrical engineer. He's started two of his own companies where he's raised capital from both VCs and angels, and sold one of them to both Seismic and Return Path. He resides on the board of Startup San Diego, is a Tech Coast Angels member, and has graduated both Techstars and Founder Institute accelerator programs where he now mentors. Al is currently the Vice President of Product Operations at Seismic and in his free time he manages to play a little beach volleyball, invest in startups, trade stocks, and camp with his wife, son, dog, and friends.

By Al Bsharah
Al Bsharah Business Minded, Technically Inclined